NASCAR popularity continues to decline in Mexico

Today's race was the fourth consecutive trip for the NASCAR Nationwide Series to Mexico City. Although the crowd was the weakest — the announced attendance was 57,324 (did not look even close to that), nearly 15,000 fewer than last year and nearly 37,000 fewer than the first race, both NASCAR officials and those from race promoter OCESA said before the event they will begin negotiations for a sanction agreement for the series to return next year. One can expect the sanction fee charged by NASCAR to be a bargain given the fans in Mexico seem to care very little about NASCAR meaning OCESA will lose their shirt if the sanction fee is too high.