LaJoie participates in NASCAR seat testing

In an ongoing effort to improve race driver safety, NASCAR, General Motors and a select group of safety equipment manufacturers recently met to further evaluate ways to improve racecar seat standards for NASCAR racing at all levels. Randy LaJoie, owner of "The Joie of Seating", was one of just a few manufacturers invited to participate in a discussion and seat testing conducted at a Delphi facility. Other companies represented included: Hendrick Motorsports, ISP, Richardson, and HANS Performance Products. According to LaJoie, the purpose was to further research ways to establish seat standards for the racing community and further reduce driver injuries contributable to poor seat design, materials and installation. LaJoie's willingness to participate in this effort further reflects his passion to improve racer safety. LaJoie has been an activist in much of the safety R&D that NASCAR has conducted over recent years and has been working to see these innovations transcend beyond the top 3 NASCAR series. In his own effort to do just that LaJoie began touring around the country in 2007 with an interactive unit to help bring safety education and innovations to all levels of racing. Still seeking a Title Sponsor for "Randy LaJoie's Safer Racer Tour", LaJoie plans to continue this tour in 2008, and for years to come, in hope of getting racers to use safer equipment and practices. The North Carolina Motorsports Association presented Randy LaJoie with their 2007 Industry Safety Innovation award for his work in helping to improve auto racing safety with the racecar seats designed and manufactured by The Joie of Seating. Press Release