V8 Supercars signs up new sponsorship

Beer brand XXXX GOLD agreed a three-year deal with V8 Supercars Australia to become a Platform sponsor of the V8 Supercar Championship Series.

Under the deal, XXXX GOLD will be the beer on tap at all twelve Australian V8 Supercar events.

Tony Cochrane, Chairman of V8 Supercars Australia, said :“We welcome XXXX Gold with open arms and are enormously excited about the cross-promotional elements the partnership will bring for both sides."

“Our truly national V8 Supercar Championship Series will provide a tremendous platform for this great brand to extend itself across the nation.