Coke/NASCAR sponsorship deal to last another 10 years

Coca-Cola is extending its marketing partnership with NASCAR for another decade, an arrangement that promotes the world's largest beverage company and its products to a U.S. fan base of 75 million people and millions more worldwide. The extension of the Coke-NASCAR relationship follows the announcement earlier this year of a new 10-year sponsorship agreement with the International Speedway Corporation, which meant Atlanta-based Coke bumped Pepsi out of the prestigious Daytona 500 and other ISC tracks. NASCAR spokesman Steve Phelps said most NASCAR sponsorships "average around 5 years," putting the latest move between Coke and the racing franchise — it runs through 2017 — in a unique category. Atlanta Journal Constitution