PCM Hires Motorsports Executive Clayton Triggs

Pacific Coast Motorsports, a two-car team in the Champ Car World Series, has secured motorsports executive, Clayton Triggs to lead the team’s business development and expansion programs.

“Clayton has a proven record of success and we are thrilled to welcome him to Pacific Coast Motorsports," said Team Director, Tyler Tadevic. “As a new organization in Champ Car this is the next logical step for PCM. In this industry having a strong commercial portfolio is as important as having fast race cars; Clayton has created and managed many diverse and innovative corporate marketing programs and we’re excited about his contribution to the continued evolution of Pacific Coast Motorsports."

Triggs assumes his new role as Commercial Director for the team immediately and will be responsible for evolving and expanding the many assets provided to our corporate partners as well as establishing new relationships. Triggs leaves his executive position as the Vice President of Sales and Marketing for the American Le Mans Series where he was responsible for successfully growing the marketing operations and sales revenues for the series. “I am proud of my commercial achievements at ALMS and wish the series continued growth and success," stated Triggs. “Pacific Coast Motorsports presents a vast array of exciting business opportunities with its new Champ Car World Series platform. The team is young and dynamic and has already proven it can win both on and off the track. I am excited to be reunited with many key and highly respected motorsport professionals and flattered to be head-hunted to further expand our team’s commercial motorsport opportunities and successes.

Triggs has a wealth of experience within the professional motorsports industry as he has successfully managed sales and marketing programs for race teams, corporate sponsorships and racing series. Prior to his role at the ALMS Triggs was the VP of Sales and Marketing at Momo, a racing industry leader in safety equipment. As a sponsor, he also served as the America’s Marketing Manager for Mitel Semiconductor, managing corporate marketing programs involved in Champ Car and British Formula 3 racing series. The Mitel racing programs, managed by Triggs, generated more than 200 percent return on investment via its business-to business programs.

As a team representative, Triggs has successfully generated, secured and administered multiple high-level partnerships. He served as the Commercial Director at PPI Motorsports, where he played a key-role in producing and expanding sponsorship for their Champ Car team and created the ability for the team to expand into NASCAR competition. Prior to that, Triggs served as Marketing Manager for Tasman Motorsports, where he generated sponsorship contracts for their CART and Indy Lights programs.

Triggs is a graduate of the University of New Hampshire with degrees in both journalism and business administration.