Running Wide Open in Hollywood hosted by Hot Wheels

Born in the spirit of California’s custom car culture, Hot Wheels cars and track sets have ignited the imaginations of millions of kids and adults around the world. For nearly four decades, the fantasy-inspired designs of Hot Wheels cars have brought to life the speed, power, performance and edgy attitude for which the brand is known.

On Aug. 29, Hot Wheels teamed up with NASCAR to sponsor the California Speedway’s Running Wide Open event in Hollywood. The event featured a special performance by artist Rihanna. Photo by Alex Berliner©Berliner Studio/BEImages