Toro Rosso takes bullish approach to Asia
The region currently hosts Formula One races in China, Japan, Malaysia and Bahrain and there are races already on the horizon in Singapore, Korea and Abu Dhabi, and India. TSA has six offices across the region including all the current Formula One markets.
“At a time when the world of sports sponsorship is increasingly drawing interest from Asian brands, understanding their cultural issues, market needs and the business processes of the region are paramount in being able to bring together established and emerging Asian brands with the emerging Formula One team at Toro Rosso" said Marcus Luer, Chief Executive Officer of Total Sports Asia.
“We have spent many years building up our network and our experience, and now boast a team that not only understands the market, but that also operates in local language’s and has a track record of success in the area of sports marketing. In a team like Toro Rosso, we see many synergies, an Formula One team which is bringing together key experience with innovative ideas and a challenging approach amidst tough competition"
Commenting on the appointment Toro Rosso’s Team Principal, Franz Tost said: “It’s clear that any commercial strategy in sport must now consider strongly the influence and strength of the Asian and Middle Eastern markets and their respective brands. As a challenger team we require specialists in all areas of our operation, sponsorship and commercial partners are no exception. In Total Sports Asia we feel we have identified a partner with specialist experience in a key sector for our business."