Coke signs deal with ISC

International Speedway Corporation announced that the company has signed an exclusive ten-year agreement with Coca-Cola North America (CCNA). Specific financial terms were not released. Under the terms of the agreement, CCNA brands will become the "Official Soft Drink," "Official Sparkling Beverage" and "Official Water" for 10 of ISC's wholly owned and/or operated motorsports facilities; as well as the Daytona 500 Experience, the Ultimate Motorsports Attraction. Beginning in January 2008, the partnership will include the following ISC properties:

Daytona International Speedway, including race entitlement rights for the facility's July Nextel [to be Sprint] Cup and Busch series events; The DAYTONA 500 Experience; Chicagoland Speedway; Homestead-Miami Speedway; Kansas Speedway; Michigan International Speedway; Richmond International Raceway. The relationship will extend to Darlington Raceway in 2009, Talladega Superspeedway and Watkins Glen International in 2011, and Phoenix International Raceway in 2012 [no mention of Martinsville or California speedways]. Under the new agreement, CCNA beverages will be served exclusively at the facilities by Americrown, ISC's catering, concessions and merchandising subsidiary, and by other facility concessionaires. In addition, CCNA will leverage its marketing expertise to create a variety of programs featuring ISC properties both at-track and wherever racing fans enjoy their favorite sport. DIS PR

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