ISC revs up sales and marketing drive

US motorsports company International Speedway Corporation [ISC] has made a series of executive promotions to integrate its sales, marketing and event production efforts.

Roger VanDerSnick, formerly vice president and chief marketing officer, will become senior vice president, Marketing and Business Operations, overseeing management of ISC's facilities and MRN Radio, as well as all marketing and sales activities.

VanDerSnick will report to ISC's executive vice president and COO, John Saunders.
In addition, Grant Lynch Jr, formerly vice president of ISC and president of Talladega Superspeedway, will become senior vice president, Business Operations, responsible for numerous ISC subsidiaries, including the ISC's 13 wholly-owned and/or operated racetracks and Americrown.

Lynch will report to VanDerSnick.

"This improved structure will ensure the ongoing success of our outstanding team of leaders and employees at ISC's facilities and related business operations," said Saunders.

ISC currently promotes more than 100 racing events in the US, annually as well as numerous other motorsports-related activities.