Eurosport deal paying dividends for Champ Car?

Eurosport, the pan-European sports channel agreed a contract with Astro to offer its 24-hour subscription to more than 1.9 million viewers in Malaysia.

As a result of the deal Malaysia joins Australia, Hong Kong, Indonesia, Myanmar, and Philippines in the Eurosport Asia Pacific viewer universe.

"Malaysians are not only enthusiastic viewers but also active sports participants. Eurosport provides more than 300 days of LIVE professional sporting events per year for people who want to not just watch sports, but live sports," said Arjan Hoekstra, Managing Director of Eurosport Asia-Pacific. [Editor's Note: Champ Car moved to Eurosport2 this year. Dumb move because Eurosport2 may not be part of the deal in Malaysia, Australia, Hong Kong, Indonesia, Myanmar, and Philippines.]