Ritmo Named Official Timepiece Of IndyCar Series

The IndyCar® Series today announced a multi-year partnership with Ritmo Mundo, the Beverly Hills, Calif.-based maker of watches, clocks and watchcases that has been acclaimed for offering a wide selection of timepieces that blends tradition with trends.

The five-year partnership makes Ritmo the official timepiece of the IndyCar Series and Indy Pro Series and includes a licensing agreement for IndyCar Series-branded Ritmo timepieces that can be expanded to include driver-branded timepieces in the near future.

As part of the partnership, Ritmo will present a $100,000 watch to the IndyCar Series championship driver and a watch to each IndyCar Series race winner as well as a $25,000 watch to the Indy Pro Series championship driver and a timepiece to each Indy Pro Series race winner.

Ritmo will promote the partnership through traditional channels such as the IMS Radio Network, IndyCar Series magazine, Indianapolis 500 race program, indycar.com banner ads and video displays at each series event. Additional promotion includes an IndyCar Series-branded ad campaign for print and new media focusing on Ritmo's relationship with the series. Further, Ritmo will also include the IndyCar Series and Indy Pro Series champion drivers in separate campaigns.