Champ Car tabs Priddle as PR consultant

The Champ Car World Series today bolstered its efforts in the communications and public relations areas by contracting with veteran communications professional Sid Priddle to serve as a consultant to the series effective immediately.

Priddle’s list of accomplishments includes successful stints with Team KOOL Green in the 1990s, Canada’s famed Torchia public relations agency and has served as the head of communications of the highly-successful Champ Car Grand Prix of Edmonton for the first two seasons. Priddle was also the Communications Director for the Molson Indy for the first 10 years of the event and spent several years managing Player's motorsport programs.

"Bringing a veteran like Sid in to guide our communications and public relations team will pay dividends on a number of levels, and will help Champ Car continue its growth in those areas," said Champ Car President Steve Johnson. "Sid has spearheaded some of the most successful p.r. projects in all of motorsports and will provide deep knowledge and strong leadership to our staff."

Priddle will be tasked with developing overall communications strategy along with numerous specialty projects as they relate to Champ Car communications. He will also work closely with Brener, Zweikel & Associates, which is Champ Car’s outside public relations agency, in order to build a more comprehensive mainstream exposure plan for the series.

"I have always been a supporter of the Champ Car World Series and now I'm thrilled to have the opportunity to work with all the members of the team." Priddle said.

The Champ Car World Series will continue its 2007 preseason testing schedule in two weeks as the field heads to Mazda Raceway Laguna Seca for its official Spring Training test session. The new DP01 Champ Cars will be on track Friday and Saturday March 9-10 as the teams and drivers of the Champ Car World Series look to prepare for the season-opening Vegas Grand Prix, which takes place April 6-8 on the streets of Las Vegas.