Ticket sales up 13% at Milwaukee Mile

The new promoters of The Milwaukee Mile, led by Chairman Craig Stoehr and President & CEO Andy Randall, have seen an increase in race fans attending auto races at America’s Legendary Oval through three of four large spectator event weekends in 2006.

Attendance for each and every event has increased over 2005, according to Randall. The Milwaukee Mile is currently the only speedway that hosts all three major American sanctioning bodies in the same season – Champ Car World Series, NASCAR and the Indy Racing League.

“As we entered into an 18 year agreement with the Wisconsin State Fair Board late last year, we came into this season with a schedule in place and we went to work on growing awareness and ticket sales for each of our race weekends," Randall said. “We are encouraged by the response of our valued fans and with the initial success we’ve had in attracting new fans to experience an event weekend with us thus far."

In early June, the Champ Car World Series competed in the Time Warner Cable Road Runner 225. The Friday night June 23rd Toyota Tundra Milwaukee 200 NASCAR Craftsman Truck Series was well attended, and the popular AT&T 250 NASCAR Busch Series event, won by Wisconsin’s own Paul Menard, drew over 41,000 fans.

Just weeks prior to the August 10 announcement of a return to tradition with the stars of the Indianapolis 500 racing the Sunday after the ‘500 at The Mile beginning June 3, 2007, Tony Kanaan picked up his first IndyCar Series victory this season in the ABC Supply / A.J. Foyt 225.

The upcoming August 25-27 Governor’s Cup weekend brings the tradition of stock car racing in August back to the historic oval, the oldest operating motor speedway in the world, dating back to 1903. There will be 500 miles of stock car racing among four divisions of national and Wisconsin grass roots stock car racing divisions.

Teams from the ARCA RE/MAX Series will headline the weekend, racing in the Sunday afternoon, August 27 Governor’s Cup 200. The debut of the ASA Late Model Challenge Series in the Governor’s Cup 150, the Mid-American Stock Cars return on Saturday, and the first-ever visit of the Wisconsin Challenge Series complete a busy weekend of on-track activity.

With the popularity growing with the ARCA RE/MAX Series, response has been positive, according to Randall, with advance sale tickets on a steady pace to exceed last season’s August Governor’s Cup attendance.

For the 2006 season, there has been no increase in ticket prices, with family-affordable $9 race day tickets available each weekend. For the upcoming Governor’s Cup events, reserved seat race day tickets range in price from as low as $7 to $25.

To learn more about the August 25-27 Governor’s Cup weekend and available ticket and pit & paddock pass options, call 414-453-8277, or visit the speedway’s website, www.milwaukeemile.com.

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