Formula 1 partners with YouTube to livestream the Nurburgring race

Nurburgring

For the first-time in history, fans across selected European markets will have the opportunity to watch a Formula 1 Grand Prix for free on YouTube, including everything from practice sessions, to qualifying, and all the live race day action from the Nurburgring on October 9-11.

The partnership will see Formula 1 and YouTube livestream the Eifel Grand Prix in Germany as a social media exclusive on the Formula 1 YouTube Channel in select European territories on Sunday 11 October, 2020. Fans will be able to watch the race, live and for free, in seven European markets including: Germany, Switzerland, Netherlands, Belgium, Norway, Sweden, and Denmark. The deal also provides YouTube with additional content such as race previews, highlights, and analysis.

This unique partnership builds upon the incredibly strong relationship Formula 1 and YouTube have established in recent years with the motorsport brand leaning into the digital platform in a big way — including richer and more engaging content such as longer highlight recaps, top driver and team radio moments, and expert analysis. All of this has driven viewership growth of 130% year-on-year.