Kansas Speedway names title sponsors
Kansas Speedway also announced that the Indy Pro Series race at the facility will be called the Hard Rock 100.
The 2008 season will mark Time Warner Cable's first full year as a speedway sponsor.
The Hard Rock 100 is a result of Kansas Speedway and The Cordish Company partnering on a proposal for a Hard Rock Hotel and Casino overlooking Turn Two of the track. The two companies are awaiting word from the Kansas Lottery Gaming Commission on approval of the hotel and casino. Additional information regarding the Hard Rock 100 and sponsorship will be released in the coming weeks.
"I look forward to establishing a great partnership with Time Warner Cable," Kansas Speedway President Jeff Boerger said. "We are also very excited about the opportunities to drive additional tourism to the state of Kansas if we are fortunate enough to be granted the license to operate a Hard Rock Hotel and Casino at Kansas Speedway. The combined marketing strength that Kansas Speedway, the Cordish Company and Hard Rock represent will maximize revenue to the state and Wyandotte County. It will also allow us to continue to enhance our race weekends and improve on what many already consider the best guest experience in motorsports."