Kwik Trip Becomes Title Sponsor For NASCAR Cup Series Race At Road America In 2022

Kwik Trip, a La-Crosse, Wisconsin-based convenience store chain, has switched places with the 2021 title sponsor, Jockey, for the NASCAR Cup Series race at Road America in 2022. Next year’s race will be known as the Kwik Trip 250 presented by Jockey Made in America. Official start times and broadcast details are yet to be determined but will be released later and the race date is Sunday, July 3, over the Fourth of July holiday weekend.

“The opportunity to partner with a NASCAR Cup Series race at Road America is a thrill as race fans across Wisconsin and the Midwest flock to Elkhart Lake for this premier event. NASCAR fans are some of the most enthusiastic in all of sports… we look forward to sharing in the excitement next summer,” said Mark Meisner, Kwik Trip’s Director of Marketing and Advertising.

Kwik Trip is a family-owned company and home to more than 30,000 co-workers. If you’ve been in Wisconsin, Minnesota, or Iowa recently, there’s a good chance they’ve seen you at one of their 700+ stores.

“Kwik Trip is a tremendous fit for Road America,” said Mike Kertscher, Road America’s President and General Manager. “They are an incredible brand, dedicated to the communities they serve. We feel that Kwik Trip will incorporate itself very well in the racing community through this partnership, and we are very excited to have them on board in such a prestigious capacity.”

The multi-year partnership between Road America and Kwik Trip also includes several shared multi-state marketing and promotional initiatives designed to help both entities increase brand awareness and promote their products throughout the Midwest and the racing community.

Race day will feature NASCAR Cup incredible wheel-to-wheel racing when the green flag drops for the Kwik Trip 250 presented by Jockey Made in America. The NASCAR Cup Series features thrilling door-to-door and wheel-to-wheel action through stage racing, which ensures more highlight-reel moments during a race, increases the sense of urgency, and emphasizes aggressive racing strategy. Fans will have the opportunity to watch 2021 Road America winner, Chase Elliott, battle it out with NASCAR’s future stars such as Cole Custer, Tyler Reddick, Christopher Bell, and Erik Jones, and superstars such as Kyle Busch, Martin Truex Jr., and, on the storied 4-mile, 14-turn road circuit.

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