TV News: Weekend USA TV Ratings

Rating Analysis

NASCAR: By moving the NASCAR Las Vegas Cup and Xfinity races from NBCSN last year to NBC this year, NASCAR got a 25% increase in viewership this year on NBC. Only 19% of the viewers were in the all important 18-49 year old age group.

MotoGP: The tape delayed MotoGP race from Phillip Island, Australia on NBC pulled a 0.34 rating with 499,000 people tuned in. There was no race there the past two years due to the Chinese Covid Pandemic

NHRA: The NHRA Fall Nationals on FS1 only had 201,000 people tuned in, down 10.27% from last year on the same network. What is alarming for the NHRA is that only 7% of the people tuned in were in the 18-49 year old age group, indicating that the series may soon have one foot in the grave as their fan base ages out.

TV Rating Data

Network Event Location Total Viewers 18-49 Viewers Ratio:
18-49 Yr Old/
Total Viewers
2022 Rating 2021 Rating Rating % Chg. 2021 Network 2021 Viewers 2021 18-49 Viewers Viewers % Chg
NBC NASCAR Cup Race L Las Vegas 2,619,000 487,000 19% 1.57 1.21 29.75% NBCSN 2,095,000 428,000 25.01%
NBC NASCAR Xfinity race L Las Vegas 1,030,000 200,000 19% 0.62 0.5 24.00% NBCSN 830,000 120,000 24.10%
NBC MotoGP Race L Phillip Island 499,000 119,000 24% 0.34 No Race
FS1 NHRA Fall Nationals Dallas 201,000 14,000 7% 0.10 0.13 -23.08% FS1 224,000 25,000 -10.27%

 

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