F1 Series is like a black hole sucking in fans, manufacturers and sponsors

While IndyCar has been unable to land a 3rd engine manufacturer after 12 years of trying, Formula 1 is going from strength to strength since Liberty Media has taken over F1 – like a black hole sucking in new fans, Car Manufacturers and Sponsors alike.

It’s global TV viewership of over 70 million per race dwarfs all other forms of motorsports. As a result, sponsors and manufacturers are tripping over themselves to get in.

Thursday’s announcement of Andretti Global teaming with General Motors is huge for the sport.

General Motors is the largest car manufacturer in the USA, and it has been successful wherever it races with whatever GM brand it races with. By joining F1, it enables Cadillac to put their brand in markets all over the world, which will give the brand huge returns.

GM/Cadillac joins a growing list of car manufacturers entering F1, and more are coming. Given the table below, and the number of manufacturers listed, how much longer can BMW resist joining the circus?

Car Manufacturers in F1

Mark C. reporting for AutoRacing1.com