Ferrari has confirmed a new partnership for the US F1 races this year, with energy drink brand CELSIUS.
The logo for the energy drink company will appear on Charles Leclerc and Carlos Sainz’s SF-23’s during the Miami, Austin, and Las Vegas Grand Prix races this year.
President and CEO of Celsius, John Fiedly, has said in a press release about the new partnership:
“CELSIUS® shares Scuderia Ferrari’s superior commitment to innovation, excellence and performance.
“We are thrilled to announce our partnership with one of the sport’s most iconic brands as the Exclusive Energy Drink Partner for the 2023 US Grand Prix Races and to engage millions of Formula 1 enthusiasts.
“Ferrari has been an iconic brand in Formula 1’s long history and we are thrilled to power the team with CELSIUS® providing Essential Energy for peak performance. Competing at the highest level of performance is in our DNA at CELSIUS and having a partner who shares our mindset and passion for performance is a perfect match.”
CELSIUS is a healthier, premium energy drink option with zero sugar and 7 vitamins.
This is not the first energy drink partnership we have seen on the grid. Aside from the obvious, Red Bull, Mercedes has had a long-standing sponsorship deal with Monster Energy, and Haas had a… rather short-lived partnership with Rich Energy. We all know how that turned out. With America becoming such a large part of the sport of F1, it is no surprise that we’re seeing more American connections in teams, and we welcome them with open arms.
The first US race is the Miami Grand Prix on 5-7 May, followed by Austin on October 20 -22, and finally, the Las Vegas GP is the penultimate race of the season on November 16-18. Each are sure to be spectacles of the 2023 season, with Vegas promising to be one of, if not the largest weekend of the sport so far.