F1: Lawrence Stroll highlights power of F1 marketing

Lawrence Stroll was at a Financial Times event this week and revealed two interesting stats about F1 that Joe Pompliano highlighted.

• 70% of Aston Martin’s $1.75 billion in annual sales are because of the F1 team
• The company has sold 300+ Vantage F1 edition cars ($60 million) because of their partnership as the F1 safety car F1 continues to be an incredible marketing vehicle