TV News: Weekend USA TV Ratings
–by Mark Cipolloni–
Rating Analysis
NASCAR
NBC got 3.211 million viewers and a TV rating of 1.83 for the NASCAR Cup race from Nashville, up slightly from 2.91 million viewers in 2022. Only 18% of the viewers were in the all important 18-49 age group, down 4.4% from last year.
The Xfinity race on the USA Network saw a slight increase in overall viewers, but the 18-49 viewers dropped 43.39%. The Truck race lost 34.26% of its 18-49 year old viewers. All this indicates that NASCAR aging fanbase is growing older and older.
NHRA
FOX got 818,000 viewers and a TV Rating of 0.49 for the NHRA finals in Norwalk, up 16.5% in viewers, 8.89% in rating, and up 25% in 18-49 year old viewers
IMSA
The USA Network got 174,000 viewers and a 0.12 TV rating for the Six Hours race at Watkins Glen
TV Rating Data
| Network | Event | Location | Total Viewers |
18-49 Viewers |
Ratio: 18-49 Yr Old/ Total Viewers |
2023 Rating |
2022 Rating |
Rating % Chg. |
2022 Network |
2022 Viewers |
2022 18-49 Viewers |
Total Viewers % Chg |
18-49 Viewers % Chg |
| NBC | NASCAR Cup race | Nashville | 3,211,000 | 565,000 | 18% | 1.83 | 1.81 | 1.10% | NBC | 2,921,000 | 591,000 | 9.93% | -4.40% |
| USA | NASCAR Xfinity race | Nashville | 823,000 | 137,000 | 17% | 0.48 | 0.50 | -4.00% | USA | 796,000 | 242,000 | 3.39% | -43.39% |
| FOX | NHRA Finals | Norwalk | 818,000 | 130,000 | 16% | 0.49 | 0.45 | 8.89% | FOX | 702,000 | 104,000 | 16.52% | 25.00% |
| FS1 | NASCAR Truck Race | Nashville | 509,000 | 71,000 | 14% | 0.29 | 0.30 | -3.33% | FS1 | 534,000 | 108,000 | -4.68% | -34.26% |
| USA | IMSA Race | Watkins Glen | 174,000 | 42,000 | 24% | 0.12 |