F1: Amazon Music Announced as Official Alpine F1 partner
BWT Alpine F1 Team announced Amazon Music as the official music streaming sponsor of the team. This move further strengthens Amazon Music’s relationship with the Renault Group, having previously collaborated on the launch of the music streaming service on the Megane e-tech and Austral.
From the 2023 Formula 1 British Grand Prix taking place this weekend, July 7-9, at the iconic Silverstone Circuit, the Amazon Music brand will be featured on the team’s A523 Formula 1 cars as well as on the helmets of race drivers, Esteban Ocon and Pierre Gasly, with further collaborations to come.
“We are delighted to be collaborating with Amazon Music and we look forward to working with such a powerful and inspiring global brand,” said David Gendry, VP, Alpine Sponsoring, Partnerships and Communications.
“This collaboration will provide not only enhanced visibility for both BWT Alpine F1 Team and Amazon Music, but it will also provide a host of unique activations and opportunities matched by common interest for both parties.
“We are very excited to begin this collaboration and we welcome Amazon Music to the team from this weekend’s British Grand Prix, the home race of the Enstone team.”
Amazon Music is not new to the world of sport and has previously integrated music into sport experiences including NBA Con and Overtime Elite (OTE) to ignite fandom at the intersection of music and sport.
“We are thrilled to further strengthen our relationship with the Renault Group through this exciting collaboration with Alpine,” said Karolina Joynathsing, Director, Business Development at Amazon Music.
“Sport and music together play a key role in cultural influence. So, we are delighted to widen our footprint in sport and bring artists and fans closer to the drivers, sport and music they love with this global collaboration with Alpine around F1.”
For more information on the 2023 Formula 1 British Grand Prix and the full schedule, please visit British Grand Prix 2023 – F1 Race (formula1.com)