Formula 1 News: TAG Heuer renews with Red Bull team
Red Bull Racing announced the renewal of its enduring partnership with TAG Heuer as the team’s official watch brand.
Since its inception in 2016, the partnership between Oracle Red Bull Racing and TAG Heuer has evolved into a strong relationship. Max Verstappen, who joined forces with TAG Heuer at the age of 18 when they partnered with the Team, played a pivotal role in shaping this collaboration. Max and the Team have been on a remarkable journey, seeing his transition from a promising young talent to a three-time world champion at the age of 26: a journey that TAG Heuer has witnessed over the years.
The extraordinary partnership between Oracle Red Bull Racing and TAG Heuer, having enjoyed numerous successful seasons together and constructed upon years of shared passion and dedication, is now set to strengthen further. As Oracle Red Bull Racing extends its journey with TAG Heuer, fans can look forward to exciting new experiences and activations that will immerse them in the world of Formula 1.
Throughout the years, the Team and TAG Heuer have celebrated significant chapters in the annals of Formula 1. These remarkable moments include iconic races such as the revered Monaco Grand Prix, widely acknowledged as the crown jewel of the season. The partnership reached new heights with the celebration of Max Verstappen’s Driver’s championship title in Qatar and Oracle Red Bull Racing’s sixth Constructors’ trophy in Suzuka, after a dominant season on track. Off track, the partnership has seen both unite to create an immersive pop-up experience in the vibrant setting of Singapore, which immersed fans into the world of motorsport, showcasing the passion and dedication that both shares with their fans. These milestones, marked by creativity and innovation, provide fans with an exclusive backstage pass to the inner workings of the sport, bringing them closer to the heart of Formula 1, the Team and the drivers.
Oracle Red Bull Racing and TAG Heuer share the same core values and this partnership symbolizes not only a quest for excellence but also a dedication to the sport. Oracle Red Bull Racing was born from the desire to disrupt the status quo in Formula 1 and has continued to strive in its pursuit of ultimate performance. TAG Heuer boasts a heritage and tradition spanning over 163 years as a Swiss watch manufacturer and their roots are deeply intertwined with the world of motor racing.
In a testament to the continued success of their collaboration, the co-branded watches born out of the partnership have become some of TAG Heuer’s bestsellers. These timepieces, such as the TAG Heuer Formula 1 x Oracle Red Bull Racing Special Edition, reflect the precision and performance synonymous with Formula 1 and stand as symbols of a thriving partnership, which fans have embraced.
Christian Horner, Team Principal and CEO of Oracle Red Bull Racing, said: “We are very proud to extend our partnership with TAG Heuer, one of the most credible and iconic brands in the world of Formula 1. Our collaboration with TAG Heuer has been a source of inspiration and innovation in the paddock and I have no doubt that together we will continue to wow audiences around the globe with amazing joint activations and products.”
Frédéric Arnault, CEO of TAG Heuer, shares his excitement: “TAG Heuer is one of the most recognized and respected brands in all of Formula 1. Over the last five decades we have been involved with 14 Drivers’ World Championship crowns and 11 Constructors’ World Championship titles, so we are honored to continue a partnership with the most dominant and inspiring force in the paddock, Oracle Red Bull Racing. This extension, the longest we have ever done, celebrates the incredible journey we have been sharing together, rooted in our joint passion for excellence and the constant pursuit of pushing the limits. We look forward to supporting Max Verstappen and Sergio Pérez as they continue to rewrite the history books and creating new time pieces for the global fan base of Oracle Red Bull Racing.”
The announcement signifies a thrilling and harmonious partnership that encapsulates the spirit of innovation, precision, and a passion for Formula 1. Oracle Red Bull Racing and TAG Heuer continue to set the standard of excellence in the sport, pushing the boundaries of what is achievable.