Trackhouse Racing’s Project 91 likely to return next season

Trackhouse’s Project 91 venture is still alive and will likely return in 2026, and the team also expects to grow its sponsorship deal with energy drink giant Red Bull, according to founder Justin Marks.

Project 91 is the all-star car program that Trackhouse established in its second season in 2022 in which Marks brought major international stars to compete in NASCAR in a part-time No. 91 Chevrolet.

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Asked if Project 91 was dead, Marks indicated it’s very much alive and will come back next season, saying: “No — it’s never dead, never ever ever dead, ever dead. Where Project 91 is now is we go promote the program in the sponsorship market and sign a sponsor, and then we try to work with the sponsor on what kind of athlete they’d like to see. I would bet on it coming back in ’26, and we’re pretty close to getting that deal done. There’s some good opportunities.”

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Another way that Trackhouse has distinguished itself is by bringing Red Bull back into the NASCAR fold after having previously been out since 2011 in what felt like an eternity for the sport given the energy drink company’s marketing muscle. Red Bull joined Trackhouse this season, and Marks said that the Austrian brand now wants to do more with the team, including potentially beyond NASCAR. Sports Business Journal