Kyle Busch lands FICO as sponsor for 3 NASCAR Cup races

In a continued effort to promote financial education among motorsport enthusiasts, global analytics leader FICO has extended its partnership with Richard Childress Racing (RCR) for the 2026 NASCAR Cup Series season. This multi-race collaboration aims to empower fans with essential credit and financial literacy resources, kicking off with two-time champion Kyle Busch (pictured) piloting the No. 8 FICO Chevrolet at the Cook Out 400 in Martinsville Speedway on March 29.

–by Mark Cipolloni–

The partnership, now in its second year, leverages the popularity of NASCAR to highlight money management, financial planning, and credit fundamentals. FICO, RCR, and Busch are dedicated to providing tools that help fans achieve financial independence, whether for education, home buying, or starting a business.

Mike Verlander, president of Richard Childress Racing, expressed enthusiasm about the renewal: “We welcome FICO back to RCR and look forward to utilizing the star power of Kyle Busch and the brand recognition of RCR to help highlight the importance of financial literacy to race fans.”

Kyle Busch, the two-time NASCAR Champion, added his personal commitment: “A well-rounded understanding of financial literacy is important and I look forward to working with FICO to help our fans across the country deepen their knowledge and achieve financial independence. Through their credit educational resources, I look forward to helping give NASCAR fans from all walks of life access to financial tools to help them across every phase of life.”

Throughout the season, FICO will engage fans at multiple events. Following Martinsville, Busch will race the FICO-branded Chevrolet at the Brickyard 400 in Indianapolis on July 26 and during the Chase race at Phoenix Raceway on October 18. In Phoenix, FICO will host a free Score A Better Future® (SABF) workshop, where experts will demystify FICO® Scores, explain influencing factors, and offer strategies for financial improvement. Details for the SABF event will be available soon at https://www.fico.com/sabf.

Nikhil Behl, president of software at FICO, emphasized the partnership’s impact: “We look forward to working with RCR and Kyle Busch again to inspire NASCAR fans nationwide to take advantage of our free financial and credit education resources and put themselves in the driver’s seat of their financial future. It is essential for people to understand their FICO Score and the factors that influence it.”

The FICO® Score, utilized by 90% of top U.S. lenders, plays a crucial role in decisions for loans, mortgages, and credit cards. Fans can access free FICO Score monitoring and educational tools via the myFICO® platform at http://myfico.com/champions.

FICO, founded in 1956, pioneers predictive analytics and data science, holding over 200 patents. Its solutions enhance profitability and customer satisfaction across industries like financial services, insurance, and retail, while protecting billions in payment cards from fraud and boosting financial inclusion.

This partnership underscores the intersection of high-speed racing and smart financial strategies, offering NASCAR fans practical pathways to economic empowerment.