Max Verstappen of the Netherlands driving the (3) Oracle Red Bull Racing RB22 Red Bull Ford on track during final practice ahead of the F1 Grand Prix of Japan at Suzuka Circuit on March 28, 2026 in Suzuka, Japan. (Photo by Mark Thompson/Getty Images) // Getty Images / Red Bull Content Pool //
Formula 1 Rumors

Formula 1 Rumor: Adidas to add Red Bull to F1 portfolio, but what happens when Verstappen leaves?

Andrew Maitland

(GMM) Adidas is poised to expand its rapidly growing presence in Formula 1 by adding Red Bull to its roster of teams.

According to Bild, the German sportswear giant is rumored to have secured a deal to partner with Max Verstappen’s team from 2027 – alongside its existing major deals with Mercedes and Audi.

Related Rumor: Verstappen will quit Formula 1 after 2026

The agreement is expected to run for at least three years and be worth around EUR 27 million per season, putting Red Bull on a similar footing to Adidas’ other F1 partners.

If confirmed, the move would see Verstappen and Isack Hadjar racing in gear featuring the brand’s iconic three stripes.

The deal has not yet been officially announced, with an Adidas spokesperson telling the German newspaper: “We generally do not participate in rumors and speculation.”

However, the report claims preparations are already well advanced, with Adidas having presented early design concepts that retain Red Bull’s traditional blue while introducing new visual elements.

Red Bull is currently outfitted by Castore.

Editor’s Note: What happens to the deal if Verstappen quits the team after 2026, which is expected for many reasons?