Formula 1 and Marsh Announce Exciting Partnership

Formula 1 has announced a major new multi-year official partnership with Marsh, the global leader in insurance brokering, risk, and reinsurance services. The deal, revealed today, positions Marsh as the sport’s first-ever Official Risk Partner and Official Insurance Brokering Partner.

The collaboration leverages the shared DNA of both organizations—centered on expertise, innovation, trust, and high-stakes performance. Formula 1 races across more than 20 countries each season, while Marsh operates in 130 markets worldwide. Together, they aim to tap into F1’s massive global audience of 827 million fans and the sport’s current surge in popularity.

As part of the partnership, Marsh will gain prominent trackside branding at select races and the opportunity to host curated guest experiences for clients and stakeholders around the world. The deal also marks a significant milestone for Marsh as it consolidates its businesses under one unified global brand and steps boldly into the world of elite sports sponsorship.

A unique element of the activation is a new content series titled Risk Perspective, which Marsh will present on F1.com and the official F1 app. The series will examine nine iconic circuits, drawing parallels between the split-second risk assessment, adaptation to changing conditions, and decisive decision-making required in Formula 1 and the challenges faced by businesses and leaders in high-pressure environments.

Stefano Domenicali, President and CEO of Formula 1, said:
“It’s fantastic that Marsh is joining the F1 family as an Official Partner, bringing their focus on performance, innovative solutions, and global growth to further enhance our sport. Both organisations have enormous reach delivered through a unified ecosystem dedicated to excellence and pushing the boundaries of what’s possible. As the sport continues to build momentum and reach new heights, we have huge opportunities with Marsh to think big and achieve great things together.”

John Doyle, President and CEO of Marsh, added:
“Formula 1 embodies the pinnacle of performance, precision and resilience – values that are deeply aligned with Marsh’s commitment to helping clients navigate complexity and unlock opportunity. This sponsorship reflects the powerful synergy between our organizations, where success depends on data-driven insight, cutting-edge analytics, and a keen analysis of risk to drive performance.”

The partnership underscores Formula 1’s continued strength in attracting premium global brands eager to align with the sport’s dynamic audience and premium positioning. For Marsh, it represents its first enterprise-wide global sports sponsorship, further elevating the company’s visibility among business leaders across industries.

This multi-year agreement comes at a time of unprecedented growth for Formula 1, with expanding viewership, new markets, and a packed 2026 calendar on the horizon. Fans and industry watchers can expect to see Marsh’s branding debut trackside in the coming months, alongside the launch of the Risk Perspective series.