NASCAR TV ads slots selling fast
With the start of the NASCAR season just two weeks away, advertisers appear to be ignoring last year's TV ratings declines and a barrage of published speculation that interest in the sport may be waning. Instead, they're lining up to run ad campaigns with the three NASCAR TV rights-holders—Fox, TNT and ESPN/ABC.
Fox's telecast of the Daytona 500 on Feb. 18 is just about sold out, with the network intentionally holding back a handful of units. Spots for the race, Fox sources say, have sold for as much as $500,000 per 30-second unit, with the average spot going for between $350,000 and $400,000. As for Fox's entire 13-race telecast season, insiders say advertising is close to 80 percent sold. Insider Racing News
Fox's telecast of the Daytona 500 on Feb. 18 is just about sold out, with the network intentionally holding back a handful of units. Spots for the race, Fox sources say, have sold for as much as $500,000 per 30-second unit, with the average spot going for between $350,000 and $400,000. As for Fox's entire 13-race telecast season, insiders say advertising is close to 80 percent sold. Insider Racing News