Coke to be title sponsor of F1 series

UPDATE #2 This rumor is downgraded to 'false' today. See Hot News item about Coca-Cola's denial. 10/13/05 Reports are spreading that Bernie Ecclestone has announced that Formula 1 will now be named the Coca-Cola FIA Formula 1 World Championship. This is not confirmed. 10/12/05 According to reports in the Swiss press, Bernie Ecclestone is on the verge of signing a mega deal with the Coca Cola Company as title sponsor to the Formula One world championship. Earlier reports linked the soft drink giant to a possible deal with the WilliamsF1 team and more recently with the new mystery eleventh team backed by engine giant Honda.