TV Ratings up for Talladega

ESPN's live telecast of the NASCAR Sprint Cup Series race at Talladega (Ala.) Superspeedway on Sunday, Oct. 23, earned a 3.9 national household coverage rating, averaging 5,430,000 viewers, according to the Nielsen Company. The rating is up from a 3.6 for last year's race that also aired on ESPN. The ratings were delayed due to an internal coding issue with ESPN and Nielsen that affected four days of programming. ESPN