NASCAR Fontana TV Ratings

UPDATE NASCAR on FOX notched a final 4.6/10 (8.1 million viewers) this Sunday for racing from Auto Club Speedway in Fontana, CA. The rating is down 18% from last year's Fontana race, which aired in the post-Daytona window last year and earned a 5.6/11 Share.

03/28/11 NASCAR on FOX notched a 4.1/9 in the metered markets Sunday for racing from Auto Club Speedway in Fontana, CA. This was the fifth Sprint Cup points race of the season and yesterday's 4.1/9 is off -2% compared to last year's fifth race, a 4.2/9 at Bristol. Yesterday's race aired against NCAA regional finals games, and from that angle there is no comparison to last year because the Martinsville race that would have faced similar basketball games last year was rained out. The least relevant comparison is to last year's Fontana race, which aired in the post-Daytona window last year and earned a 5.0/10 (-18%). Through five races, the 2011 NASCAR On FOX season is now pacing +8% ahead of last year in the metered markets (5.4/12 vs. 5.0/10)