NASCAR New Hampshire TV Ratings plummet

ESPN's live telecast of the Sylvania 300 NASCAR Sprint Cup race at New Hampshire Motor Speedway on Sunday, Sept. 19, earned a final national household coverage rating of 2.6 (U.S. rating 2.3), averaging 3,676,828 viewers, according to the Nielsen Company. This rating is down 28% from a year ago and continues NASCAR's 3-year slide. Last year's race telecast aired on ABC and earned a final U.S. rating of 3.2 (ESPN). The overnights were a 2.1/5, down from last years 2.6/5 overnight with a final of 3.2/7 and 5.04 million viewers.