TV rating up for NASCAR banquet

Coverage of the 2009 NASCAR Sprint Cup Series Awards Ceremony on SPEED scored an average Nielsen Household Rating of 0.65 (484,000 households), it’s highest number in three years. The four-hour event peaked at a 0.79 (588,000 households).

Live coverage of the ceremony, in its first year ever on the network, was up 44 percent year-to-year among Households and 52 percent among Men 18-49.

“We’ve seen some very encouraging NASCAR ratings trends on SPEED this year," said network President Hunter Nickell. “Getting a solid number out of the gate with the Awards Ceremony has us very excited about with this event can become in the very near future for the network and for the sport."