NCTS Ratings Up for 9th Consecutive Race

The NASCAR Craftsman Truck Series on SPEED continued its significant upward ratings trend, scoring a Nielsen Household Rating of .82 (596,000 households) at Kentucky, peaking at a 1.14 (831,000 households). The average household rating is a 46 percent increase from last year’s .56 (398,000 households) and marks the ninth consecutive NCTS race on SPEED that has received a ratings increase this season. The increase continues to be driven, in part, by double-digit growth in the younger audiences. The Nielsen rating for Men 18-49 was up 31 percent (0.47 vs. 0.36) from last year’s number.