7-Eleven fuels Patrick swimsuit frenzy

Danica's career has largely been driven by her good looks rather than her driving skills

7-Eleven stores are offering a gift to the first 25 customers and racing fans purchasing a copy of the new Sports Illustrated's annual Swimsuit Issue. Beginning Feb. 14, participating 7-Eleven stores will feature a special display including the SI magazine issue and 25 copies of a colored poster of IndyCar Series driver Danica Patrick. The 11" x 14" poster depicts Patrick as seen in the four-page spread of her first-time appearance in the Swimsuit issue and first time posing in a swimming suit. Patrick is one of four Andretti Green Racing drivers and is sponsored by 7-Eleven, Inc.

Patrick's appearance in the magazine, which is expected to be read by more than 69 million people, has proven extremely popular with fans. According to Internet search engine Yahoo.com, Patrick ranks third for most searches after Valentine's Cards and SI Swimsuit Issue. Sports Illustrated