“Sam’s The 1�

Mobil 1 ran a full-page ad in USA Today introducing former IRL driver Sam Hornish Jr. as the driver of the No. 77 Sprint Cup Dodge with the words, “Sam’s The 1" Must be biting words for the IRL who spent a lot of effort trying to make Hornish a star only to lose him, along with another of their stars, Dario Franchitti, to NASCAR.