Earnhardt Jr. launches the Dale Jr. Foundation

Dale Earnhardt Jr. announced the launch of The Dale Jr. Foundation Tuesday night at the eighth annual Dale Jr. Celebrity Sports Auction. His newly-formed charitable organization is dedicated to giving underprivileged individuals, primarily youth, the resources to improve confidence, education and the opportunity to achieve extraordinary goals. "My path in life made it a bit easier for me to reach my goals and get to where I am today, but I realize that not everyone is as fortunate," Earnhardt Jr. said. "I've had the opportunity to meet some really cool kids through the Make-A-Wish Foundation the last few years, and it's made me appreciative of all that I have. I decided to start this foundation as a way to help those who haven't had some of the opportunities I've had. We plan to help those in need who are trying to reach their goals and just need someone to give them a chance to succeed." The Dale Jr. Foundation will continue to support the Make-A-Wish Foundation and will also aid the Victory Junction Gang Camp, with the Dale Jr. Celebrity Sports Auction serving as the annual fundraising event for the foundation. JR Motorsports PR