GAINSCO Announces new Motorsports Insurance
This new marketing unit will be managed by a new addition to GAINSCO and GMI, Christopher S. Maume, who currently operates as an insurance agent in the motorsports industry. “We are pleased to have someone with Chris’ level of passion and experience joining us at GAINSCO," said Glenn W. Anderson, President and Chief Executive Officer of GAINSCO. “This niche marketing opportunity enables us to develop a fee income business that capitalizes on our successful racing sponsorship and brand. We believe that Chris is the right person to lead this program for GAINSCO."
The Company believes motorsports insurance correlates closely with its sponsorship of the GAINSCO 99 Daytona Prototype racecar. The GAINSCO 99 racecar recently completed its season long campaign in the Grand-Am Rolex Sports Car Series by capturing the 2007 team and driver championships. GAINSCO became the primary sponsor of the No. 99 car and Bob Stallings Racing when the team entered competition in the Grand-Am Rolex Sports Car Series in mid-season 2005.
Andy Jordan, Senior Vice President of Corporate Marketing for GAINSCO, explained the brand connection with GMI. “At GAINSCO, we are continuing to build brand recognition through the strong association with the championship GAINSCO/Bob Stallings racing team. What is particularly exciting about this opportunity to provide insurance solutions inside the racing community is the way it extends and strengthens our brand."
“The GAINSCO/Bob Stallings racing team has been highly successful on the track," said Chris Maume, “and I look forward to growing this program and achieving the same success off the track as the GAINSCO 99 racecar does on it."
Most recently, Mr. Maume was President of ProSure Motorsports Protection (“ProSure"). ProSure sold the same type of motorsports-related products that Mr. Maume will market through GMI. As with ProSure, the business sold by Mr. Maume and GMI will be insured solely by unaffiliated third-party insurance companies.
Mr. Maume will operate from his current base in Atlanta, Georgia. He can be reached at (678) 643-8415.