ATT continues to waste their money in NASCAR

AT&T just does not get it. They are not wanted in NASCAR, but rather then leave they continue to fight to stay in. AT&T will again field an unbranded car this weekend at California Speedway. The No. 31 Richard Childress Racing car driven by Jeff Burton will carry a plain paint scheme of orange and black, AT&T spokesman Mark Siegel confirmed Thursday.

It will be the second week that the car has run without logos from its primary sponsor. AT&T, NASCAR and Sprint are in a contentious legal battle over the paint scheme of the car.

In addition to not having the AT&T logos on the car, the AT&T logo also cannot be worn by team members nor be used on any items – haulers, pit boxes, etc. – inside the NASCAR garage.

Prediction: if AT&T does somehow beat NASCAR in court (which we doubt), that car will never get close to smelling Victory Lane again. There is no way that NASCAR will allow an AT&T branded car in the Winner's Circle under the nose of series sponsor Sprint Nextel. Tech inspection will become a very difficult place for the No.31 we suspect.