NASCAR Pepsi 400 TV rating
TNT's debut of Wide Open Coverage for the Pepsi 400 Nextel Cup race at Daytona, a unique television format that featured no national commercial interruptions, took the checkered flag by beating all programming on broadcast and cable for the night, ranking as television's #1 program in Saturday primetime among adults 18-34, adults 18-49 and adults 25-54. TNT's Wide Open coverage featured only three local commercial breaks per hour and an innovative on-screen video box for sponsor branded content,. The Pepsi 400 also ranked as ad-supported cable's #1 program for the week among adults 18-49 (3,030,000) and adults 25-54 (3,457,000). It was also #2 for the week behind the TNT original The Closer among viewers (6,162,000) and households (4,242,000). For the week among all of television, TNT's Saturday night Nextel Cup coverage was a Top 10 program among adults 25-54 and men 18-49 and a Top 5 program among men 25-54. TNT concludes its Nextel Cup coverage from Chicagoland Speedway on July 15 at 2:30pm/et. TNT PR