Roush: Aflac deal could be sign of things to come

Jack Roush says that his team's new partnership with Aflac could highlight how future sponsorships will work in the sport. The company is sponsoring eight Nextel Cup races as primary sponsor for #16-Greg Biffle this season. It is also sponsoring four Busch Series races with drivers Carl Edwards, Matt Kenseth and Jamie McMurray. It's a business move that gives the company access to four of the organization's drivers. "The time may be waning when a new sponsor could come into our business and understand how to make their marketing program be configured in order to give them the value for a full schedule," Roush said Friday at Michigan International Speedway. "I think that the way that Aflac is coming in with a limited schedule, with some races in the Busch as well as the Cup side with multiple drivers I think is a prudent way to do it." SceneDaily.com