UPS extends deal with NASCAR

UPS announced it had signed a new five-year agreement with NASCAR to continue as the official express delivery company of the sport through the 2011 racing season. The exclusive “Official Delivery Company" partnership extends a highly successful union dating back to UPS’s initial entry into the sport in 2000. As part of the deal, UPS will continue providing its popular Trackside Services to the industry at all Nextel Cup Series races as well as logistics, freight and supply chain services. Today, UPS serves as the delivery company to approximately 99% of the more than 1,000 NASCAR family businesses, race teams, race tracks, NASCAR business units, other NASCAR sponsors and suppliers. That represents a 55% increase in racing customers since UPS entered the sport. UPS’s decision to extend its relationship with NASCAR follows the company’s decision in 2006 to move its team sponsorship with Dale Jarrett to the new #44 Toyota Camry, which debuts at the Daytona 500 on February 18. UPS maintains six individual track sponsorships, including Bristol Motor Speedway, California Speedway, Daytona International Speedway, Homestead-Miami Speedway, Richmond International Raceway and Texas Motor Speedway. UPS also has been an active supporter of NASCAR’s diversity efforts to embrace the expanding demographics of its fan base. In November, the company contributed $100,000 to five minority students at the NASCAR Technical Institute in Mooresville, N.C. The scholarships cover all school expenses except room and board for qualified minority students attending the institute. To date, UPS has provided $600,000 in scholarships to the program. For more information, log onto www.racing.ups.com.