Next marketing expands into Charlotte

Next Marketing announced that Brian Barr has joined the agency as Vice President of Business Development and in doing so will establish a presence in Charlotte, NC. Barr, who most recently served as Vice President of Sales and Marketing for Robby Gordon Motorsports, will be based in Mooresville, NC which is a first for Atlanta-based Next Marketing.

A veteran motorsports marketing executive with experience on the team, agency, sponsor and sanctioning body levels, Barr has a track record of developing successful new business partnerships. Barr’s professional career includes positions with NASCAR’s New York-based Partnership Marketing Group, national sales and marketing positions with Joseph E. Seagram & Sons as well as executive positions with agencies Gravity Television and Marketing and Keystone Marketing Company.

“Brian’s diverse marketing experience gives him a unique perspective that will immediately benefit Next Marketing and our client partners," said Next Marketing’s president, Henry Rischitelli. “The addition of an executive of Brian’s caliber is the further validation of Next Marketing’s leadership position in the sports, mobile and event marketing sectors."

The addition of Barr caps the most successful 12-month period in Next Marketing’s 13 year history during which the agency grew its staff by more than 30%, was ranked as one of the Top 20 Sports Marketing Agencies by Sports Business Journal, named exclusive worldwide sales agent for the Champ Car World Series and gained a number of new client accounts including The Principal Financial Group, LoJack, National Beverage and Plantronics.