Crown Royal NASCAR ad

Couldn't help but notice the Crown Royal full-page ad in USA Today for tomorrow night’s NASCAR Nextel Cup Crown Royal 400 at Richmond Int’l Raceway showing a cushioned chair with driver safety straps secured on it, with the text, “Watching a race so thrilling you have to strap yourself in. That’s Crown-Worthy." Just another example of a NASCAR sponsor activating their sponsorship to promote the series and/or drivers while still promoting their product.