Through the sponsorship program, which debuts in 2006, Patrick will be featured in a range of promotional activities, including special limited edition packaging and displays for Hostess Twinkies, Cup Cakes and Donettes.
"Having grown up with Twinkies and Cup Cakes, I am thrilled to have Hostess as a sponsor and to be part of the Hostess Race Divas program," Patrick said. "It's an exciting opportunity to bring together America's favorite brand of snack cakes with the country's favorite spectator sport." The promotion will also feature NASCAR Elite Series driver Leilani Munter and NHRA drag racer Melanie Troxel.
"Interest in women in professional racing continues to grow, with Danica, Leilani and Melanie serving as excellent ambassadors for the sport," said Kevin Kaul, Hostess marketing manager. "We are pleased to sponsor these outstanding drivers as they pursue their dreams and inspire an even more diverse fan base, and, at the same time, leverage the opportunity to connect the iconic Hostess brand with the enthusiasm surrounding racing and women's increasing prominence in the sport."