Rumor: August IndyCar road course race to get sponsor, move to NBC (Update)

This rumor is upgraded to ‘fact’ today.

The Big Machine brand is increasing its already substantial involvement with INDYCAR and Indianapolis Motor Speedway as its refreshing new adult vodka juice pouches, Big Machine Vodka Spiked Coolers, will become the title sponsor of the NTT INDYCAR SERIES race Saturday, Aug. 14 on the IMS road course.

“Big Machine’s enthusiasm for IMS, INDYCAR and motorsports is incredible,” IMS President J. Douglas Boles said. “Scott Borchetta and his team have been such engaged, dynamic partners over the last decade, and this title sponsorship of the NTT INDYCAR SERIES road race during Brickyard Weekend takes that to a new level. We’re so grateful for our loyal friends at Big Machine, and their support will help us to elevate this exciting triple-header race weekend even higher.”

The Big Machine Spiked Coolers Grand Prix will take center stage Saturday on the 14-turn, 2.439-mile circuit at IMS, featuring the talented driver lineup and ultra-competitive, wheel-to-wheel action of the NTT INDYCAR SERIES. It’s one of three major events that weekend on the road course, as the NASCAR Xfinity Series also will compete Saturday and the NASCAR Cup Series will race on the IMS road course for the first time Sunday, Aug. 15.

IMS President Doug Boles and Big Machine Label Group Founder, President and CEO Scott Borchetta at the press conference. — Photo by: James Black

“Big Machine is celebrating 10 years as an IMS sponsor, and we’re so proud to announce this new, multi-year agreement highlighting our incredible new Spiked Coolers,” said the all-things Big Machine CEO, Scott Borchetta. “There is no other track in the world like IMS and, as the recent Indy 500 highlighted, it never disappoints. This is going to be a fantastic weekend of racing that fans will not want to miss.”

Big Machine Vodka Spiked Coolers are the latest in Big Machine Distillery’s long line of high-quality products and are available in three delicious flavors – Tropical, Lemonade and Cranberry. The ready-to-drink adult vodka juice cocktails come in eco-friendly pouches with straws included, making them the perfect drink for the pool, lake or racetrack. Spiked Coolers are currently available in multiple states, including Indiana and Tennessee. A more complete list of locations can be found at

This multiyear partnership also includes designation of Big Machine Vodka, “The Smoothest Tasting Vodka, Period!”, as the Official Vodka of the Brickyard Weekend, Indianapolis Motor Speedway and Indianapolis 500, and Big Machine Hand Sanitizer as the Official Hand Sanitizer of the Brickyard Weekend, Indianapolis Motor Speedway and Indianapolis 500.

Big Machine has been a valued partner in a variety of IMS events for a decade with its music & entertainment, spirits and hand sanitizer divisions. In addition to its NTT INDYCAR SERIES sponsorship at IMS, Big Machine is also the title sponsor of the series’ newest spectacle, the Big Machine Music City Prix, coming up Aug. 8 on the streets of Nashville, Tennessee.

Visit for more information and for tickets to the Big Machine Spiked Coolers Grand Prix and the other races during Brickyard Weekend Aug. 13-15

June 4, 2021 

In an effort to get brownie points as it tries to keep the IndyCar contract, rumor has it that NBC may agree to broadcast the Saturday, August 14th race on the Indianapolis Speedway Road Course.

The race was originally slated to be broadcast by NBCSN with a green flag slated for 12:45pm.  The other rumor is that the race may have picked up a title sponsor from the Big Machine Label Group.

The race is part of the NASCAR Brickyard 400 race weekend.


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