NHRA: In-N-Out Burger and Ponoma Raceway sponsor deal

Some great sponsorship news for NHRA and Pomona Raceway. NHRA is also extending its sanction agreement with Pomona Raceway through 2033, a move in part to help secure In and Out Burgers as a long-term naming rights sponsor

.@InNOutBurger, the Southern California-based QSR, is doing a rare sports marketing play in a deal with fellow SoCal company @NHRA: It will title sponsor the NHRA Finals season finale starting next year and become naming rights sponsor of the @PomonaRaceway, replacing Auto Club. pic.twitter.com/HNswmpxII5

— Adam Stern (@A_S12) November 1, 2022

🍔@NHRA is extending its sanction with @PomonaRaceway through 2033, a move made in part to help secure @InNOutBurger as the long-term naming rights sponsor of the venue.

🔲: In-N-Out COO Denny Warnick told @SBJ that the deal “really can easily go on for over the next decade.” pic.twitter.com/P1GV76LPJR

— Adam Stern (@A_S12) November 1, 2022