Adam Stern of Sports Business Journal reports that Lenovo will return to sponsor Richard Childress Racing in the 2023 NASCAR Cup Series season.
Since first sponsoring RCR’s No. 8 entry driven by Tyler Reddick in the 2021 Daytona 500, Lenovo has been on the car for six races. In its final race as a primary sponsor this past year, Tyler Reddick won at Texas Motor Speedway.
No other sponsors have been confirmed to sponsor Kyle Busch in his first year at RCR in 2023.
.@Lenovo CMO @Emily_J_Ketchen to SBJ on if the company will be sponsoring @KyleBusch next year: “Yes, we are certainly planning to continue to sponsor the Childress team next year.” pic.twitter.com/y6m6AxJdv8
— Adam Stern (@A_S12) November 17, 2022