Last February, the NASCAR Busch Light Clash, a race with a 32-year history at the Daytona International Speedway, was moved to the Los Angeles Memorial Coliseum — where, NASCAR’s Street Course President Julie Giese said, a “staggering” 70% of attendees had never attended a NASCAR event.
“Chicago is the next step” of “introducing our sport to a whole new audience,” she said.
Giese expects 100,000 people to attend the July 1-2 event. It will be structured like a festival — fans will purchase a two-day pass to the area around the track, where there will be an “A-list” concert each night in Hutchinson Field. Food, vehicle displays and interactive games will be at Buckingham Fountain.
Ticket prices — $269 for general admission and $465-plus for reserved seating — are higher than typical races, she said.
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