Max Verstappen of the Netherlands driving the (1) Oracle Red Bull Racing RB19 and Charles Leclerc of Monaco driving the (16) Ferrari SF-23 battle for track position ahead of the field at the start during the F1 Grand Prix of Bahrain at Bahrain International Circuit on March 05, 2023 in Bahrain, Bahrain. (Photo by Mark Thompson/Getty Images) // Getty Images / Red Bull Content Pool

TV News: Weekend TV Ratings (Update)

Some additional context from ESPN on the F1 numbers:

F1 on ESPN starts strong for ’23:

• 1.32M avg viewers for #BahrainGP
• +9 pct over record 1.21 million ‘22 season avg
• +22 pct over ’22 season avg 18-49 demo
• 1.46 million audience peak
• Qualifying audience of 652K was largest of day on ESPN2
Qualifying P18-49 demo also largest of day on ESPN2 (281K)
Race audience was 5th-largest F1 cable audience on record

Top 10 local markets for #BahrainGP

Hartford 1.5
Philadelphia 1.3
Norfolk 1.2
Sacramento 1.2
West Palm Beach1.1

March 7, 2023 

by Mark Cipolloni

TV Rating Analysis

NASCAR crashes and Burns

Fox TV got 3.991 million viewers for Sunday’s NASCAR Cup race, down 12.17% from 4.544 million last year. The TV rating was 2.22, down 18.08% from last year’s 2.71. Only 20% of the viewers tuned in were in the all-important 18-49 age bracket, continuing the trend of an aged-out fan base.

The NASCAR Xfinity and Truck Series fared slightly better as both saw a sight bump up in viewership as shown below.

Formula 1 down slightly, but rules where it counts

ESPN got 1.318 million for Sunday’s F1 Bahrain GP season opener, down 2.59% from 1.353 million last year. Most important was that 48% of the viewers tuned in were in the all-important 18-49 year old age bracket, indicating F1 is the future in America as it is attracting a much younger fan base and a strong percentage of female viewers. F1 is an advertiser’s dream – 48% in the 18-49 bracket is phenomenal. No other form of motorsports comes close.

IndyCar – Very troubling signs

NBC got 1.189 million viewers for Sunday’s IndyCar opener in St. Petersburg, down 15.37% from 1.405 million last year. The TV rating was a 0.76, down 14.61% from a 0.89 last year. Only 18% of the viewers tuned in were in the all-important 18-49 year old age bracket, as its fan base continues to age-out. Perhaps most telling was that F1 on a cable channel (ESPN) had more viewers than IndyCar had on over-the-air NBC. IndyCar was expecting a bump up in ratings with the big advertising push they made and the fact they had 27 cars starting, which was expected to attract more TV viewers, so they have to be disappointed with these numbers. Let’s see how they spin it.

TV Rating Data

Network Event Location Total
18-49 Viewers Ratio:
18-49 Yr Old/
Total Viewers
% Chg.
2022 18-49
% Chg
FOX NASCAR Cup race Las Vegas 3,991,000 813,000 20% 2.22 2.71 -18.08% FOX 4,544,000 963,000 -12.17%
ESPN F1 Race L Bahrain 1,318,000 633,000 48% 0.69 0.75 -8.00% ESPN 1,353,000 656,000 -2.59%
NBC IndyCar Race L St. Petersburg 1,189,000 216,000 18% 0.76 0.89 -14.61% NBC 1,405,000 337,000 -15.37%
FS1 NASCAR Xfinity race Las Vegas 1,133,000 210,000 19% 0.67 0.63 6.35% FS1 1,055,000 213,000 7.39%
FS1 NASCAR Truck race Las Vegas 623,000 170,000 27% 0.36 0.33 9.09% FS1 543,000 120,000 14.73%


Social Media Auto Publish Powered By :